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16 Aug 2017
RAINBOW CATERPILLAR

Innovating

You never know what you will see when on assignment.  At first I thought I discovered a new species, a rainbow caterpillar.  After consulting numerous taxonomic books  realized that what I had actually found  was Girlscoutis innovatum (common name, “clever Girl Scouts”) What do you do when you get rained on?  Innovate!

15 Aug 2017
TEAM PHOTO

Value Your Team

A company is a team of people working together.  The question is, “What are they working for?” Every business owner would love knowing his or her team is working for the growth and enhancement of the company.  Everyone has a position and a strategic role to play, whether it’s the bat boy or the captain. Sometimes owners get caught up in the demands of running the business and aren’t able to express their gratitude as much as they would like. […]

14 Aug 2017
Focus

Focus

Each August the pilgrims pass through Frenchtown on their way to the American Czestochowa in Doylestown, PA.  They start in Great Meadows, make their way across NJ and into PA.  They cross the Delaware via the Frenchtown/Uhlerstown bridge, a narrow, steel truss bridge maintained by the Delaware River Joint Toll Bridge Commission (DRJTBC).   The DRJTBC loves images of its bridges being used and often give me the heads up when events like this are happening so I can get some […]

11 Aug 2017
Coffee time

It’s Friday

It’s Friday.  It’s August. It’s still summer. The boss is on vacation…. Have another mug of coffee.

09 Aug 2017
Zip Lining

Going to Camp

For some reason it always seem like I’m climbing ladders (or trees or fences or buildings) to get a little higher perspective on a shot.  This was the perfect angle to get some zip-line photos for the Girl Scouts Heart of New Jersey (GSHNJ) at Camp DeWitt.  We didn’t have any trouble getting volunteers for this activity, one the kids’ favorites. Shooting the camp activities for GSHNJ was fun and almost made me wish I was at camp myself.  There […]

09 Aug 2017
GEARS

In Gear

While on assignment shooting footage and stills at the Historic Red Mill in Clinton, NJ, I couldn’t help but marvel at the quality of craftsmanship and durability of the old iron gears.  They operated for decades, endlessly turning in sync and enduring year after year.  They was made right good! It got me thinking about the word “gear” and how it can have such a positive connotation.  There is nothing like having good gear, gearing up, getting into gear and […]

08 Aug 2017
Hunterdon County Freeholders' Meeting Room Photo by Bill Brokaw

The Long Tail (revisited)

Stuff we do today will reverberate in our future. Back in 2004 Chris Anderson coined the phrase, The Long Tail, to describe how some products sell in small quantities over a long, long time outdoing big sellers that come and go. Like many business concepts, this one entered my brain, fermented, digested and morphed into a completely different interpretation from what it really means.  (That’s OK, it’s my brain.) I like to think of the long tail as a long term […]

07 Aug 2017
FOREST MUSHROOM

Is Your Business LIke a Mushroom?

Mushrooms are funny organisms.  Most of the time they are invisible to us growing networks of mycelium below the ground, out of site. It’s these networks that collect the nutrients and are the foundation  of the plant.  Mycelium are often symbiotic meaning they may both benefit their environments as well as derive benefits. When conditions are ripe, they can suddenly burst forth in full fruit.  But the fruiting is temporary.  It’s the foundation that persist to fruit another day.

04 Aug 2017
Dating Site Photos

Dating Site Photos

Sometimes, I get to do personal photos for people to use for their dating site profiles.  Having these photos done well is certainly not a bad idea.  I love creating images that express people in a positive light. I’ve browsed dating sites myself (just researching, of course) and many of the photos I’ve seen are pretty awful (and some are just plain scary).  I’ve been tempted to send a message with photo tips, but figure that would just be insulting. […]

03 Aug 2017
Riverfest Vikings

BRANDING

Branding an event is as important as branding your business.  What’s it all about?  How do you get people to attend?  By having fun. Every year, Frenchtown NJ, a Delaware River town and my home base, has an end of summer event call Riverfest.  It is fun but was never especially distinctive.  Two years ago some guys started dressing up like Vikings and created an event within the event called the Paper Boat Races.  Kids make paper boats, drift them […]