Stuff we do today will reverberate in our future.
Back in 2004 Chris Anderson coined the phrase, The Long Tail, to describe how some products sell in small quantities over a long, long time outdoing big sellers that come and go. Like many business concepts, this one entered my brain, fermented, digested and morphed into a completely different interpretation from what it really means. (That’s OK, it’s my brain.)
I like to think of the long tail as a long term effect of things I do now, for better or worse. (ideally for better!)
Nothing ever quite goes away especially if you keep it active by feeding it over time. The photo above is a shot of Hunterdon County Administrator, Kevin Davis hanging one of my photos in the freeholders’ meeting room. This is a photo of one of the last covered bridges in NJ, located in Sergeantsville, Hunterdon County. The shot was originally commissioned back in 2011, as a cover shot for the Hunterdon County Chamber of Commerce Directory. Six years later it emerges again.
So what I try to keep in mind is “What am I doing today?”