Freelancers don’t work for anyone. Freelancers works for anyone. A gig is a gig. If you do work to earn money then you do things that people pay you for. If you have a job you are working to earn money for yourself and someone else. It’s a job. If you are a freelancer you are earning money so you can continue doing what you do. Working for someone else, having a job, has it’s benefits. Ideally, your company values […]
OK, yeah, so it was 1982 in the photo office of the Fort Pierce News Tribune, in between assignments. I guess I thought I could grow a beard (nice try). It’s funny what you may come across when digging through archives. Like most people, I often wonder what will become of all the digital photos I’ve been compiling for the past 15-16 years.
If you are like me, cell phone photos just don’t cut it. Sure, cell phones are handy and fit in your pocket a lot better than a DSLR with a 24-70mm lens and flash unit (unless you have REALLY big pockets), but the versatility just ain’t there. I rarely posted to my Instagram account because it was kind of a chore to transfer files then do the upload thing. Then I came across a great article by Sharon Profis (www.cnet.com/how-to/how-to-post-to-instagram-from-a-computer/). […]
Just by it’s nature, showing up on Google is good advertising. This is especially true when people are specifically looking for you and not just browsing a generic term. Just search Brokaw Photography and my business appears on the first page with tons of other links to articles, posts and other information about my business and activities. On the right side of the search page is the “Knowledge Panel” with photos, a map, reviews, etc. We have all seen this. […]
There are all kinds of capital; financial capital, political capital, social capital, state capitals, capital letter, etc. Cal Newport, author of Deep Work, frequently uses the term “attention capital,” which is easy to grasp. You own your attention and spend it as you see fit. People sometimes forcefully demand that we pay attention! That’s fine as long as I am gaining value some kind of value for what I am buying with my attention. Often we are simply conned out […]
Being found on-line by potential clients and customers is the ultimate goal of digital marketing. People who look for and find you are the people who want what you offer. Once you are found, it is your content that will prompt and action. Looking for clients and customers is the opposite of being found. Advertising and chasing leads means you are one trying to find them. That’s a lot harder and less effective.
