Newark, NJ continues to grow and expand with the help of Dranoff Properties (dranoffproperties.com) which is building a 22 story luxury apartment complex just across the street from the NJ Performing Arts Center (NJPAC).
Dranoff and its PR firm, Evergreen Partners (evergreenpr.com), brought me on to photograph its Topping Off Event held to celebrate reaching the height of 22 stories with the men and women who did the construction and the VIPs who helped make it happen, including Newark Mayor Ras Baraka and NJPAC CEO John Schreiber, shown here with Carl Dranoff.
Everyone got a chance to sign the ceremonial beam that will be a permanent part of the building (I thought about sneaking up and signing my name, too, but I didn’t help buid it so that would just be graffiti)
It is good to see Newark grow and expand in a positive way. These kinds of projects benefit everyone. My next assignment with Dranoff will be showing off the views.