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SUGAR AND ESTERS

Bins and bins of tightly wrapped, colored chunks of teeth rotting, carbohydrates and flavor esters just waiting to stimulate the mesolimbic dopamine system. Our ancient brains know that something sweet is a promising source of quick energy. Sugar gives the brain energy to learn where to get more sugar.

The supermarket makes it easy. Just back in a dump truck piled with with sweets into aisles 2-4, drop your load and come back with a new load in a few days when sugar enhanced brains have scoured the aisles picking it clean.

Never enough

Americans sucked down around 24 and a quarter billion pounds of sugar last year. That’s 24,244,000,000 pounds. Did you consume your fair share?

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