If you are in business, whether your own business or part of a larger enterprise, chances are you need a photo of yourself for many reasons. What works best for you, a headshot or a business portrait (also called executive portrait).
Headshots show what we look like. Business portraits say who we are.
Many people settle for a headshot. It is fairly easy to do and if well done, make a great impression. Headshots are done in a studio setting with controlled lighting and background. This is often the best choice when a company wants photos of all their employees as it can be done efficiently and provide uniformity.
A business portrait can be far more powerful than a simple headshot. A business portrait is done “in context” with the intent of telling a story. There are no formulas and the settings are mostly uncontrolled. It is the vision of the photographer that makes it work. A business portrait sends a message.