Being seen means being noticed, even if it is just for a moment. We want to be seen. When we are driving, we want other drivers to see us. When we are at a table waiting to order a meal we want a server to see us.

There are countless examples and many apply to our businesses. If no one sees us how will they know we are here?

What they see matters. In some cases we may not care how we appear because we know we are doing good work. But others care and others are the source of our business, not us.

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