Consumer confidence continues to grow, which is great for everyone. When consumers (which is all of us) are more confident things become more positive and better.
This is especially true for businesses because it means that people will be more likely to spend money on what we offer. However, this only works if people know what we offer, if they know our stories.
How do we tell our stories? We write, we take photos and videos and sometimes we sing. But most of us aren’t in the writing, photo/video, music businesses. That’s not “our” story.
Find yourself a good story teller.