“Steve” and I are part of a large photography exhibit that opened this weekend at the Allentown Art Museum. I had photographed Steve as part of a project on artists and am always eager to show him off. The exhibition hall was packed with photographers who are all displaying great images. It is a little daunting to see how good they all are and also encouraging to see the bar for photography rising higher and higher. Mediocre images just don’t […]
Marketing is all about engaging the viewer. The vast majority of what we encounter on line is simply viewed, read or heard. We read posts, look at photos, watch videos and listen to recordings. But there are always applications emerging that can engage us by allowing us to interact with what we see. We do more than just look or listen, we take action by zooming and panning and clicking. This engages our motor functions and stimulates our brains. One […]
Everybody is somewhere. (Whether we know where we are is another question.) For many businesses, it is all about location, location, location. Where you are matters. When it comes to commercial photography, the images produce often are created to show the feel and character of a business’s location. This also is true for business communities, like Frenchtown, NJ, that rely on visitors. Digital photography allows us to tag our files with latitude/longitude coordinates and on-line tools, such as Google Earth […]