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Tag : commercial photography

13 Oct 2017
FRENCHTOWN 150

WE’RE ALL SPATIAL

Everybody is somewhere. (Whether we know where we are is another question.)  For many businesses, it is all about location, location, location.  Where you are matters. When it comes to commercial photography, the images produce often are created to show the feel and character of a business’s location.  This also is true for business communities, like Frenchtown, NJ, that rely on visitors. Digital photography allows us to tag our files with latitude/longitude coordinates and on-line tools, such as Google Earth […]

10 Oct 2017
HOT IRON

HOT IRON

Steve Sears bends metal.  The hard stuff, … iron. Iron doesn’t want to bend.  It takes prep.  It takes conditioning.  It takes energy.  Steve’s energy. Steve has been bending metal for decades.  He knows what he wants and how to make it happen.  Most people call Steve an artisan. He calls himself, “Steve.”  Bending iron is what he does, and does well.  He doesn’t worry about labels.  We all do what we do, whatever that may be at any given […]

06 Oct 2017

APPRECIATION

Road Spaghetti! Traveling to a North Jersey assignment in morning rush hour, with accidents all around certainly make one appreciate GPS. Thank you satellites and all those people who figured out where the heck I am going and how to get there.   One wrong move and I would have ended up twirled and twisted and driving the wrong way looking for a U-turn. It feels good to appreciate.

03 Aug 2017
Riverfest Vikings

BRANDING

Branding an event is as important as branding your business.  What’s it all about?  How do you get people to attend?  By having fun. Every year, Frenchtown NJ, a Delaware River town and my home base, has an end of summer event call Riverfest.  It is fun but was never especially distinctive.  Two years ago some guys started dressing up like Vikings and created an event within the event called the Paper Boat Races.  Kids make paper boats, drift them […]