Tag : commercial photographer

15 Jan 2018


Or at least we hope they are.  Being visible is good, being noticed is even better.

We all love to see, especially things that make us feel good.  We live in a visual world full of visual media.  It matters what you put out there for others to see.  The intent of marketing is to create a positive emotional response.  In other words, making people feel good.

Show us your best foot.  Make us feel good. We’ll notice.


30 Nov 2017


Locations matter when having events. People need to know where you are.

Brokaw Photography Studio and five art galleries are having group shows in Frenchtown this weekend.  We’ve all posted our events on Facebook but when we do that we simply create six separate silos of information.  To bring us all together and to inform visitors of our locations I thought it would be great to create a live Google Maps and to locate all the galleries on Google Earth.

The beauty of Google Maps is it is entirely scalable and universal.  Anyone with a browser can find us around town and determine where we are in relation to themselves.  If you have a Google account you can plot locations, label them, add photos and share the link.  Here is the link to my map: http://bit.ly/2irqDBi

After the map has been created Google Maps enables a user to convert the locations along with any attached photos to a KML file, a simple a text file with information that can be read by mapping applications such as Google Maps and Google Earth.

With Google Earth, the locations, along with attached information such as photos, can be accurately displayed on an aerial photo that can be rotated, zoomed and panned.  The screenshot below shows a SW oblique angle of the town, the show locations and one of the pop-ups that are available to see the attached information that was created in Google Maps.

Google Earth puts Google Maps into a three dimensional rendering draped over a sphere.  When you zoom in all the way, it drops you into Street View which is a 360 degree spherical  view from street level.


It is always fun and useful to add an interactive application to information.  When people engage and play with your content they remember it better…

24 Nov 2017


I admire people with vision.    Over just a few days last week, Patricia Walsh Collins and Susan Joy Rosetty transformed an empty storefront into a thriving store called the “Art of Sprit Local.”  I had just photographed the space to help market it, so  am happy to see it rented.

When I saw how quickly and creatively, Susan and Patricia decorated the store and arranged all the merchandise I was thoroughly impressed.  I asked Patricia how they were able to take an empty space and turned into a beautiful store in just a few days.  She said that’s just what she does. “I see the big picture and then work backwards,” she said.

I call it vision.

The Art of Spirit Local is a collective gallery located at 34 Bridge Street in Frenchtown.  It displays and offers for sale a wide range of items from paintings and photos to clothing.  Everything is created by local artists. It will only be a here a few weeks, for the holiday season.

Naturally, I had to get an after picture to go with the before photo.


15 Nov 2017


Have you ever had one of those days when you pitch idea after idea to your boss and he just stares at you?…

15 Nov 2017


Life accelerates as we grow.  The Hunterdon Harmonizers, who are launching yet another production with zest and zeal, asked if I could come an do some PR shots for them as they rehearse for their upcoming show.  It was fun being with them and being bowled over by their enthusiasm.  These are not the kind of guys who sit around at night vegging in front of their TVs but instead get out, get together and squeeze every moment out of life.

I’d love to join them but there is a very good reason I’m a photographer and not a singer! (Just ask the clown.)


14 Nov 2017


Ginko leaves in the November light. Gotta love it.

Ginkos have been around for quite awhile, about 270 million years or so (give or take a few days).  They are pretty unassuming until autumn when their leaves turn and they create carpets of yellow on the ground.   Some folks enjoy it as a tea or a supplement.

I just like to see it.…

13 Nov 2017


Johnny Haritos is a Frenchtown based artist, best know for his drawings of rock stars that are signed by the rockers.  Johnny with an eye for light, color and shape also produces pleasing and interesting photographs.

I photographed him on B&W film at his recent show at Freedom Art & Music.  I really enjoyed seeing his work.

Freedom Art & Music is like a lot of local galleries, offering a venue for local artists and serving as a draw for visitors looking for original art at affordable prices.  I try and make it to as many openings as I can.  I like supporting local galleries.  Just being there matters.  Our local galleries are our culture.…

10 Nov 2017
Archie Fagan and Sue Lang Saponara

29th Hunterdon County Business & Home Expo & Restaurant Showcase

Food, food, food, from soup to pie 

Archie Fagan, here with Sue Lang Saponara from Flemington Shop Rite, along with the rest of the Shop Rite crew were a big part of this year’s  Hunterdon County Business & Home Expo & Restaurant Showcase.  There were plenty of vendors and businesses to explore all day and topped off with delicious dishes and desserts from participating restaurants.

More photos on Facebook at Brokaw Photography

07 Nov 2017


While shooting some food photos for a local restaurant I was asked if I could get a headshot of the chef. (Of course I could!)

From the moment I stepped into the kitchen I could tell who was in charge of it. She owned it.

No arrogance, no belligerence, just warm, friendly, supreme confidence. …

05 Nov 2017


Sometimes. Yes?

They say “work is work” and it is, of course, but if it brings us satisfaction then it’s more than work, it’s living life well.

I’ve always loved my jobs, my work (except for that time in college I delivered telephone books…) and most of the time it was satisfying.

That’s especially true at the end of a productive day.

Boredom, fatigue and stress love to nudge their way in from time to time, but that’s normal. So what else is new?

So chances are your work makes you happy, at least sometimes. (Try not to think about the other times!)…