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Monthly Archives: January 2020

02 Jan 2020
Photo of an upscale office building

PHOTOGRAPHY FOR BUSINESS-Five Questions

Photography is a powerful medium. Good images influence the way people think and act. What is a good image for a business? It’s one that evokes a positive response.

Below are a few questions to help you think through your photos and how they can benefit your business.

Who do you serve?

This of course is the first question every business should answer. Who we serve dictates how we communicate and our photos are all about communicating, sending our messages, telling stories.

We generally know who we serve such as the region and demographics. The more we think about it, the more granular we can be. As we think about our customers we should be able to get a fairly good idea of the types of images they will respond to.

Our photos should be images for the people we want to serve.

Who is looking at your photos?

What do your clients want and can you put in a photo?

Businesses are in business to solve problems. Don’t have enough milk? A store will solve your problem. Need to get something to the space station? Get in touch with Elon.

How do you solve problems and what are the results? Do you provide products you can show? Or do you perform services?

Ideally you can create and use photos that communicate a sense of satisfaction, security or contentment when your product is used or your service performed. What do your customers value? It it family life, activities, entertainment, productivity, etc.? People should be able to sense themselves in these photos and experience a good feeling. They will associate this good feeling with you.

If you, as a person, are known personally for your expertise and service then good photos of you will tell people who you are and can give them a sense of familiarity.…