We all love candids, good candids of our friends and family having fun, being engrossed in what they are doing. These kinds of candids have a natural, energetic feel, especially if the subject is feeling natural and energetic. They make us feel good.
Good business photos can evoke this energetic feeling too, but it is more of a challenge to create these images, to create images that have a natural candid feel, but it is entirely doable. After all, work is a lifestyle. It is part of our life and most people really do like their jobs.
When considering your next ad campaign, website update or social media strategy lean toward the candid lifestyle look. The less staged and more natural, the better the response will be.