What’s for sale here? On the surface, it’s a funky looking squash. Taken just a little deeper, it’s a decoration, a feeling of fall, a memory of Thanksgiving dinners, leaves blowing across the lawn, crisp cool air … A pretty good bargain for a few bits. What are you selling?
Monkey see, monkey do? Maybe not such bad advice, depending on what the monkeys are doing.
When you think about it, there are a lot of steps to just about everything. The most immediate task may be pretty straight forward, but chances are there are a lot of steps leading up to it. Candid photography seems simple enough. In many ways it is, just point and shoot. Sometimes that works just fine, but not often. Candids are uncontrolled, As a photographer you can’t pose your subject, because then it’s not candid. But you can control how […]
I came across a group of young athletes early in the morning making their way up a five mile hill. Although near the top of the hill every one of them was still running, pushing their limit to the top. It occurred to me that climbing never really ends. Sometimes it levels off a bit and the type of climbing we do will vary but it’s always forward and upward. Can’t fight it, might as well embrace it. Every hill […]
As part of a video for the Hunterdon County of Chamber Foundation I had the opportunity to do an interview with Joe Colalillo of Shop Rite, one of the inductees for the Foundation’s Hall of Fame. Joe is well known and loved throughout the county for all he does to support the community in many, many ways. I’m a regular shopper at Shop Rite and always knew how hard everyone works but I think I underestimated and maybe under appreciated […]
“OMG. So happy thanks so much.” When you finish a job and read these words, you can feel satisfied you’ve served your client well. Having recently received such an email, I’m happy as a peach and also well aware one should never rest on one’s laurels. Satisfying a client is more than the final product. It is the whole process that leads you there, from the first phone call to the deliverable and everything in between. It is an ongoing […]
Stuff we do today will reverberate in our future. Back in 2004 Chris Anderson coined the phrase, The Long Tail, to describe how some products sell in small quantities over a long, long time outdoing big sellers that come and go. Like many business concepts, this one entered my brain, fermented, digested and morphed into a completely different interpretation from what it really means. (That’s OK, it’s my brain.) I like to think of the long tail as a long term […]
The Delaware River is not exactly known for its coral reefs and sunken treasure ships, but if you don’t look how can you be sure?