Photography is a powerful medium. Good images influence the way people think and act. What is a good image for a business? It’s one that evokes a positive response. Below are a few questions to help you think through your photos and how they can benefit your business. Who do you serve? This of course is the first question every business should answer. Who we serve dictates how we communicate and our photos are all about communicating, sending our messages, […]
Debbie Schaeffer, owner of Mrs G Appliances in Lawrenceville knows how to tell her story. Not just the personal story about this third generation family-owned retail showroom, but also about how it continues to evolve, serve its customers and be an active part of the community. Every big box hardware store sells appliances but few (if any) offer innovation or a fulfilling customer experience like Mrs G. Debbie hosts events, offers cooking classes and has business gatherings in addition to […]
Do your photos have punch? “Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.” Seth Godin. Business photography is marketing. It is telling a story with images. People look at photos before they read copy, so what we select to show makes a difference. Good photos attract attention. Boring photos are ignored. We want people to be surprised and delighted and draw them in. […]
Woodstock Trading Company, a small hippy store, has been in business in Cherry Hill since 1981. During that time, its little domain on Rt 70 has become crammed with highway businesses and suburban shopping centers. WTC stands out as a unique little island. Seventy-nine year old Gladys “Mom” Glass, successfully runs the store with her cat, six days a week. Her merchandise includes hundreds of T-shirts, incense, jewelry, beads and all kinds of rock and roll memorabilia, but no paraphernalia. […]
What is a photosphere? A photosphere is a spherical photo. It is like a globe that you view from the inside. Sometimes it is referred to as a 3D image, but it isn’t exactly three dimensional. It is more accurate to describe it as a 360 degree photo. It is 360 degrees both horizontally and vertically. It emulates a real person looking around. Photospheres are created by digitally stitching together over lapping views taken in all directions. There are cameras […]
What does a sound engineer look like? This is Chuma Nwokike whose business it is to hear. This portrait was taken as part of a shoot for his business Ktizo Studios (great website https://lnkd.in/eYrQm3C) It is the engineer that can make or break a recording and he or she is a integral part of the process. Just like your photos are an integral part of your marketing.
No, it’s not the Borg ship from Star Trek warning us that resistance is futile. It’s a cube of compacted cans, but the message resonates. Not that resisting oppression or other serious wrong is futile but internal resistance, that inner doubt that slows us down when we should be accelerating.
Consumer confidence continues to grow, which is great for everyone. When consumers (which is all of us) are more confident things become more positive and better. This is especially true for businesses because it means that people will be more likely to spend money on what we offer. However, this only works if people know what we offer, if they know our stories. How do we tell our stories? We write, we take photos and videos and sometimes we sing. […]
If you are in business, whether your own business or part of a larger enterprise, chances are you need a photo of yourself for many reasons. What works best for you, a headshot or a business portrait (also called executive portrait). Headshots show what we look like. Business portraits say who we are. Many people settle for a headshot. It is fairly easy to do and if well done, make a great impression. Headshots are done in a studio setting […]
If you are like me, cell phone photos just don’t cut it. Sure, cell phones are handy and fit in your pocket a lot better than a DSLR with a 24-70mm lens and flash unit (unless you have REALLY big pockets), but the versatility just ain’t there. I rarely posted to my Instagram account because it was kind of a chore to transfer files then do the upload thing. Then I came across a great article by Sharon Profis (www.cnet.com/how-to/how-to-post-to-instagram-from-a-computer/). […]