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Monthly Archives: August 2017

17 Aug 2017
SHOWROOM

SHOWROOM

Is it “showroom,”  “show room,” or “show showroom?”

In this case I think I’ll settle on “show showroom.”  Photography of interiors is all about showing rooms.  In this case, it’s a showroom for a contractor.  Showrooms always make for great photos as they are designed to be seen.  Of course, interior photos are not by any means limited to showrooms.  Good photos are excellent anytime you want to express what it feels like to be in a space.  It may be your office, a store, a restaurant or a factory floor.

Typically interiors are shot using a wide angle lens to include as much of the space as possible. Stitched panoramas are another great method to illustrate internal spaces.  Stitching means to combine two or more photos to create a single image.  The key is how the photos are taken.  Everything has to be one just right of the photos won’t line up properly.  Below is an example of the same showroom as a stitched 360 degree panorama.  When viewed on Google or Facebook, a users can actually scroll around and view the entire space.

SHOWROOM 360 PANO

It’s always about engaging the viewer.…

16 Aug 2017
RAINBOW CATERPILLAR

Innovating

You never know what you will see when on assignment.  At first I thought I discovered a new species, a rainbow caterpillar.  After consulting numerous taxonomic books  realized that what I had actually found  was Girlscoutis innovatum (common name, “clever Girl Scouts”)

What do you do when you get rained on?  Innovate!…

15 Aug 2017
TEAM PHOTO

Value Your Team

A company is a team of people working together.  The question is, “What are they working for?”

Every business owner would love knowing his or her team is working for the growth and enhancement of the company.  Everyone has a position and a strategic role to play, whether it’s the bat boy or the captain.

Sometimes owners get caught up in the demands of running the business and aren’t able to express their gratitude as much as they would like.  Team members may drift from working for growth and enhancement to simply working for the paycheck.  The best companies are the ones where everyone feels valued and appreciated for what they contribute.

Here’s a question.  How many owners keep a photo of their team on the wall in their office to remind them just what their company really is?  If I had a boss that kept my photo on his or her wall I think I’d feel pretty special.

SMALL TEAM

 …

14 Aug 2017
Focus

Focus

Each August the pilgrims pass through Frenchtown on their way to the American Czestochowa in Doylestown, PA.  They start in Great Meadows, make their way across NJ and into PA.  They cross the Delaware via the Frenchtown/Uhlerstown bridge, a narrow, steel truss bridge maintained by the Delaware River Joint Toll Bridge Commission (DRJTBC).   The DRJTBC loves images of its bridges being used and often give me the heads up when events like this are happening so I can get some images for its use.

The pilgrims are just regular folks walking with a purpose.  When I photograph events like this, I’m like a bee, buzzing in and out grabbing shots. The cross bearer couldn’t have cared, less being totally focused on his walk.

I like this.  Focus is everything.   There are more than many distractions everywhere but when we can focus, life is clearer, sharper and more… well, in focus.

 …

11 Aug 2017
Coffee time

It’s Friday

It’s Friday.  It’s August. It’s still summer.

The boss is on vacation…. Have another mug of coffee.…

09 Aug 2017
Zip Lining

Going to Camp

BILL BROKAW SHOOTIN AT CAMP DEWITT ON LADDERFor some reason it always seem like I’m climbing ladders (or trees or fences or buildings) to get a little higher perspective on a shot.  This was the perfect angle to get some zip-line photos for the Girl Scouts Heart of New Jersey (GSHNJ) at Camp DeWitt.  We didn’t have any trouble getting volunteers for this activity, one the kids’ favorites.

Shooting the camp activities for GSHNJ was fun and almost made me wish I was at camp myself.  There is a special feelings at Girl Scout camps.  There is an air of camaraderie and collaboration along with excitement and a lot of laughing.  They never slow down and seem to enjoy every minute being with each other. THe love and support they show each other is inspiring and a model for all of us.

   

09 Aug 2017
GEARS

In Gear

While on assignment shooting footage and stills at the Historic Red Mill in Clinton, NJ, I couldn’t help but marvel at the quality of craftsmanship and durability of the old iron gears.  They operated for decades, endlessly turning in sync and enduring year after year.  They was made right good!

It got me thinking about the word “gear” and how it can have such a positive connotation.  There is nothing like having good gear, gearing up, getting into gear and getting in sync.  I guess the key is to not grind ’em.…

08 Aug 2017
Hunterdon County Freeholders' Meeting Room Photo by Bill Brokaw

The Long Tail (revisited)

Stuff we do today will reverberate in our future.

Back in 2004 Chris Anderson coined the phrase, The Long Tail, to describe how some products sell in small quantities over a long, long time outdoing big sellers that come and go. Like many business concepts, this one entered my brain, fermented, digested and morphed into a completely different interpretation from what it really means.  (That’s OK, it’s my brain.)

I like to think of the long tail as a long term effect of things I do now, for better or worse. (ideally for better!)

Nothing ever quite goes away especially if you keep it active by feeding it over time.  The photo above is a shot of Hunterdon County Administrator, Kevin Davis hanging one of my photos in the freeholders’ meeting room.   This is a photo of one of the last covered bridges in NJ, located in Sergeantsville, Hunterdon County.   The shot was originally commissioned back in 2011, as a cover shot for the Hunterdon County Chamber of Commerce Directory.  Six years later it emerges again.

So what I try to keep in mind is “What am I doing today?”…

07 Aug 2017
FOREST MUSHROOM

Is Your Business LIke a Mushroom?

Mushrooms are funny organisms.  Most of the time they are invisible to us growing networks of mycelium below the ground, out of site.

It’s these networks that collect the nutrients and are the foundation  of the plant.  Mycelium are often symbiotic meaning they may both benefit their environments as well as derive benefits.

When conditions are ripe, they can suddenly burst forth in full fruit.  But the fruiting is temporary.  It’s the foundation that persist to fruit another day.…

04 Aug 2017
Dating Site Photos

Dating Site Photos

Sometimes, I get to do personal photos for people to use for their dating site profiles.  Having these photos done well is certainly not a bad idea.  I love creating images that express people in a positive light.

I’ve browsed dating sites myself (just researching, of course) and many of the photos I’ve seen are pretty awful (and some are just plain scary).  I’ve been tempted to send a message with photo tips, but figure that would just be insulting.  I guess that when people decide to go on-line they root around for recent photos they may have and post the best ones.  Or maybe they get out the ol’ cell phone and try a few selfies.

I’m sure that this approach is convenient but it is really not optimal.  Dating sites are advertisements and you are your brand.  Whether it’s a website, magazine ad or a dating profile, the first thing that people see are photos.  If they are compelling then they will read the text.  The whole intent is to send a positive message.

When I do shoots for dating sites, we do our best to keep it relaxed, playful and fun. That’s when personalities emerge.  One of my clients told me he got so many interested responses he had to take down his profile.  Another client reported she almost immediately began dating someone.  (Makes me feel like I’m a match maker.)

So here are a few tips if you know someone doing the dating site thing.

  1. Make sure the photos are fun, happy and real. Use a mix of portraits and semi-candids.
  2. Make sure you have good quality images.  Dark photos, blurry photos or photos that are too far away are essentially useless and subtract from your message.
  3. Don’t hide behind sunglasses or bury yourself in a crowd.