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Monthly Archives: July 2017

19 Jul 2017

Exploring the Waters

The Delaware River is not exactly known for its coral reefs and sunken treasure ships, but if you don’t look how can you be sure?…

18 Jul 2017

Street Photography

Local events like festivals, parades, fairs etc. are especially great for practicing street photography.  There is a lot going, people are having fun and no one seems to mind being photographed.  It is all part of the day.
Most street photography I see seems to be in cities, where there are a lot of people, but my studio is in a small town.  I am in Frenchtown, on the west coast of NJ nestled on the banks of the mighty Delaware river.  Our most recent festival, Bastille Day, was a perfect opportunity to get out an stick my camera in people’s faces.

17 Jul 2017

The lesson of the white chicory

Creating macro botanical images for scientific stock is one of my specialites.  I have a background as an ecologist and enjoy being out photographing wild species  for textbooks and scientific publications.

Last week I came across a rare white chicory specimen growing along the roadside.  I immediately made plans to return with my gear to document it.

Chicory is a lazy flower.  Like a teenager it doesn’t get up until way past sunrise and if it’s cloudy or rainy, forget it.  But when the sun shines it opens its sepals wide to enjoy the light and spread its pollen.

The next few days were rainy and other assignments crept into the schedule, but I did manage to carve out some time to make the trip to shoot the white chicory flower.  They stay in bloom for a while so it wasn’t an emergency but sooner is always better than later.

Later that very day fate befell this pretty little flower in the form of a lawnmower.   I’m going to remember this next time I’m tempted to procrastinate. (although, chances are that I may still procrastinate…)…

14 Jul 2017

There is No Fun Like Work

If you’ve followed your gut when choosing your career path then the joy really is in the doing.

I’ve heard critiques about people describing themselves by what they do. “Nay, nay” they say, “You aren’t your job.”

Well, I say maybe I am! I’m proud and delighted to say “Je suis photographe!”

I didn’t stumble accidentally into being a photographer and I’ll bet you didn’t wander aimlessly into your career, either.  When we’ve consciously chosen our paths and pursued them, then there really is no fun like work (although weekends are great, too!!)…

13 Jul 2017

Power Portraits

Executive portraits can be more than a nice PR photo showing great dental work.  They can be an expression of what it means to run a company.  Sometimes this takes a little extra time and creative vision but the extra effort can deliver a more compelling image.

Being an executive ain’t easy (just ask one). It takes focus, knowledge, skill and the ability to direct and coordinate people.  There is more to it than sitting at a desk.

 …

12 Jul 2017
Google Views Of Brokaw Photography Photos

Getting your business viewed

 

One of my business segments is being a certified Google Trusted photographer, trained and authorized to create virtual tours and publish them on the Google platform. As part of this program I also create and publish standard images of businesses, primarily architectural and product-oriented photos.

Periodically, Google gives me an update on how well my photos of my clients’ businesses are doing. I am always delighted to learn how many times they are viewed. The number of views per business range, of course, but the vast majority are over 1,000 with many my business photos receiving tens of thousands of views.

I’d love to take all the credit for all the views but a lot has to do with the popularity and locations of the businesses themselves. What is important to keep in mind is that people are looking and businesses need to ask themselves, “What are they seeing?”

The quality and content of your business photos are important. A well crafted image gets people’s interest and sends a positive message about you.

Everyone wants to have their business photos viewed. Having them viewed tens of thousands or millions of times will certainly brand you in the minds of the consuming public and raise their awareness of you and the services/products you offer.

Want to learn more about getting business photos published on Google? Contact me anytime, I am happy to offer advice and guidance.…

11 Jul 2017

Photo Ops For Business

There are photo opportunities all around us, every day,  unlimited ways we can market ourselves visually.  This is the heart of social media marketing.

The challenge is that we are used to seeing our world as we see it.  The normal is the norm, nothing special.  If it feels and looks normal to us it is hard to make it interesting to others.

That is why we enjoy taking photos when we travel.  It’s new and exciting and fun to see.

Become a traveler in your day to day life.  Notice what you see and think about how you might make it interesting.  Take some snapshots. If they are compelling throw them up on FB or LinkedIn.  If the snaps aren’t quite up to your standards, stash them away for future reference.

The more you practice seeing, the more you see.…

10 Jul 2017

Lifestyle photography

We all love candids, good candids of our friends and family having fun, being engrossed in what they are doing.  These kinds of candids have a natural, energetic feel, especially if the subject is feeling natural and energetic.  They make us feel good.

Good business photos can evoke this energetic feeling too, but it is more of a challenge to create these images, to create images that have a natural candid feel, but it is entirely doable.   After all, work is a lifestyle.  It is part of our life and most people really do like their jobs.

When considering your next ad campaign, website update or social media strategy lean toward the candid lifestyle look.  The less staged and  more natural, the better the response will be.…

09 Jul 2017
A real street photograph

Street Photography

Street photography is very popular, pretty much always has been since folks like Henri Cartier-Bresson started snapping at people with 35 mm cameras.  It takes an eye, timing and some courage to photograph people you don’t know.

But is it really street photography? Pavement pictures? Also when is it road photography or highway photography?  I think we have a boatload of new genre to explore.…

07 Jul 2017

Photo Exhibit

Photography is about vision.  The stronger the vision, the better the photo.
I often open my studio to be used as a gallery for other photographers.  We all have different visions and it is gratifying to collaborate.

During July 15th & 16th 2017 I am hosting an exhibition featuring 12 photographers (myself included!).  I’ve given the show a French flavor to coincide with Frenchtown’s Bastille day celebration.  The poster is French but the photographers are American.

Businesses throughout the town are also hosting art related events.  Not only are we collaborating with other artists and photographers we are collaborating with each other.

Win-Win-Win!…