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Tag : Brandings

03 Aug 2017
Riverfest Vikings

BRANDING

Branding an event is as important as branding your business.  What’s it all about?  How do you get people to attend?  By having fun. Every year, Frenchtown NJ, a Delaware River town and my home base, has an end of summer event call Riverfest.  It is fun but was never especially distinctive.  Two years ago some guys started dressing up like Vikings and created an event within the event called the Paper Boat Races.  Kids make paper boats, drift them […]