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KNOWING YOU DON’T KNOW

JOSHUA KATES LCSW

I had a great session with a psychotherapist, recently.  A photo session, that is.

Josh Kates (http://www.joshkates.com/) has been helping people regain their balance for over twenty-five years and is still active and eager to help people be who they truly want to be.  It’s an art.

Josh wanted to update his headshot and reached out to me to do this for him.  For professionals like Josh, he ‘is’ his product and a good headshot is important.  We talked about the options of either doing a studio or location session and Josh opted to do something on location where he practices.  He felt it would be more authentic.  I thought it was a great idea.

Josh’s office is relaxed and comfortable.  It is a great place to sit and talk but a little challenging to use as a portrait studio.  Not a problem.  All location photos sessions are challenging.  You never know what to expect.  As Donald Rumsfeld once said, “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.”  I think he is saying you just have to figure it out.

JOSH KATES AND SUE ANN BARROW EVALUATING HEADSHOTS

After experimenting a little we found the best formula, some nice window light and a pleasant smile.

Every time I go on an assignment I know I don’t know what I don’t know but know I will I would know when I see it.  I enjoyed photographing Josh and sharing the progress with him as we discovered the best look.  We figured it out.

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