There are two sides to a story, an explanation or a sales pitch, you and the listener. We have much to share and talk about. We have tons of details about our product, our plan or our service but what does the listener want to hear?
It can be easy to think the whole world is going down hill if you read or listen to any national media. But it isn’t. Not here, not locally, not where we live. And we are not unique. Communities around the globe are actively and eagerly improving, growing and evolving in better and better ways every year. I know I see it all around me. As a photographer I’m often asked to photograph local events from ribbon cuttings to hackathons. […]
One of my clients came up with an interesting idea. Instead of a static website banner, a slide show or a simple dissolve how about a series of people morphing into each other? I checked with several fellow videographers who had no idea how to do this. So… research, research research and voila. Figuring things out is always satisfying. It’s human nature to want to push the envelope and learn new things.
If you’re interested in marketing and general helpful information about thriving as a professional then chances are you are already well aware of Seth Godin and likely have visited his blog, Seth.blog. It’s a quick daily read and always well worth it. Seth’s blog is probably one of the most read blogs in the world and if you simply type “Seth” into Google, he often comes up first on the first page. But Seth doesn’t knock himself out on social […]
The Hunterdon Places Photo Project shoot, April 21 and 22nd, has resulted in a wonderful body of work by the 90 participating photographers. Each of them embraced the spirit of the project, went out and captured images and collectively submitted 384 photos. These photos show us who we are, here, in Hunterdon County, now, in early 2018. Pretty cool! One photograph from each photographer was selected to be part of the print exhibitions on May 26-27 at Brokaw Photography (12:00-5:00 […]
Compressing a file will reduce the file size while keeping the dimensions and resolution the same. To compress a photo file size in Photoshop you can use the Export function which will create a new smaller file without changing the original From the dropdown menu choose: File -> Export -> Export As… The “Export As…” function will bring up the dialog box as shown below. Under File Settings lower the quality percentage as much as you need to reach the […]
This post provides a simple 5-step method for adding coordinates to your photos using Adobe Lightroom. Adding coordinates is called geotagging and creates a permanent record of where you took your photo and allows the photo to be added to Google Earth and other mapping applications. The first step is to import your photos into Lightroom and select the photo to which you want to add coordinates. The image below shows us in the “Library” module (the word Library is […]
If you have a Google account you can create your own custom maps and add photos. This is a great way to record locations where you’ve taken photos. The first step, of course, is to log into my Google account. I go to Google Maps and search for my location. The photo I am going to add is in Frenchtown. When the map takes me to Frenchown I click the “hamburger” in the upper left corner to display the map […]
They may hear what you are saying, but are they listening? Is it just noise or does it stir something? We’re pretty good at filtering noise, whether it’s sound or something visual. That’s a good thing. You can’t focus on everything. It also means we are being filtered out if we are just making noise.