Just by it’s nature, showing up on Google is good advertising. This is especially true when people are specifically looking for you and not just browsing a generic term. Just search Brokaw Photography and my business appears on the first page with tons of other links to articles, posts and other information about my business and activities. On the right side of the search page is the “Knowledge Panel” with photos, a map, reviews, etc. We have all seen this. […]
There are all kinds of capital; financial capital, political capital, social capital, state capitals, capital letter, etc. Cal Newport, author of Deep Work, frequently uses the term “attention capital,” which is easy to grasp. You own your attention and spend it as you see fit. People sometimes forcefully demand that we pay attention! That’s fine as long as I am gaining value some kind of value for what I am buying with my attention. Often we are simply conned out […]
Every month my Meetup Group, Frenchtown Photography Meetup, gets together in the studio to share images, insights and take part in mini-workshops. We also engage in projects to push the envelop and see what we can accomplish collectively. Most recently we met to screw around with Photoshop and create somewhat strange, humorous images using layering. As part of our discussions members often mention websites about photography they enjoy. Here are three goods one we recently talked about. “You Suck at […]
Videos for websites and social media that are well-made and engaging are excellent marketing tools. They can be a series of action photos, a photo compilation or something unique, like a morph. The intent is not necessarily to inform at length but to spark interest. When potential clients are interested in you, they will investigate and that’s when they will want to learn the details of who you are and what you offer.
Being found on-line by potential clients and customers is the ultimate goal of digital marketing. People who look for and find you are the people who want what you offer. Once you are found, it is your content that will prompt and action. Looking for clients and customers is the opposite of being found. Advertising and chasing leads means you are one trying to find them. That’s a lot harder and less effective.
There is equivalency between attention and energy and between energy and growth. When energy is fed into a system, the system gains energy unless it discharges it. It grows. When we give our attention energy to something, it grows. When attention is given to us, we grow, hopefully in positive ways. Most businesses want to grow. The attention we attract is the energy we attract so it is reasonable to be thoughtful about it to grow in positive ways.
Does anyone like filling out time sheets and the struggle to keep jobs within budget along with the pressure to minimize non billable hours? For years I work as a consultant in engineering firms and the process of filling out a time sheet could be an agonizing task. What did I do all day? All week? At the beginning of every new time period I’d start out with the best intentions only to see my diligence fade as the week […]
Which perspective is better. yours or mine? When I produce content about my business, should I be providing information I want to put out there or should I be putting out information you want to see? Unless I’m an artist or a writer making a statement, I’d have to say your perspective trumps mine. If you don’t want to see what I publish about myself then there is really no point in putting it out there. Less is best. Most […]
You do not need to teach kids to be mindful, to know life as it really is. Just don’t unteach them. Give ’em a sit. They will be there.