B-roll is the term used for video and film footage that isn’t part of an interview or scripted scene but instead scenes that offer support and help tell the story. I’ve never heard it used for stills but it makes sense. During a recent portrait shoot at August eTech, an IT consulting firm, the president wanted more than just headshots and let me wander the office getting images that capture the feel of her staff handling the challenging work of […]
Being seen means being noticed, even if it is just for a moment. We want to be seen. When we are driving, we want other drivers to see us. When we are at a table waiting to order a meal we want a server to see us. There are countless examples and many apply to our businesses. If no one sees us how will they know we are here? What they see matters. In some cases we may not care […]
When I search restaurants online I’m presented with an abundance of food photos, some good, some not so great. Food photography is an art. Less frequently I get to see good ambiance photos and rarely do we get to see the people who pull it all together in the kitchen, the chefs. For restaurant week 2018, Flemington Community Partnership brought me on to photograph some of it’s local chefs. Matt at Matt’s Red Rooster, Jonas at 55 Main and Leandro […]
What is a photosphere? A photosphere is a spherical photo. It is like a globe that you view from the inside. Sometimes it is referred to as a 3D image, but it isn’t exactly three dimensional. It is more accurate to describe it as a 360 degree photo. It is 360 degrees both horizontally and vertically. It emulates a real person looking around. Photospheres are created by digitally stitching together over lapping views taken in all directions. There are cameras […]
What does a sound engineer look like? This is Chuma Nwokike whose business it is to hear. This portrait was taken as part of a shoot for his business Ktizo Studios (great website https://lnkd.in/eYrQm3C) It is the engineer that can make or break a recording and he or she is a integral part of the process. Just like your photos are an integral part of your marketing.
No, it’s not the Borg ship from Star Trek warning us that resistance is futile. It’s a cube of compacted cans, but the message resonates. Not that resisting oppression or other serious wrong is futile but internal resistance, that inner doubt that slows us down when we should be accelerating.
Consumer confidence continues to grow, which is great for everyone. When consumers (which is all of us) are more confident things become more positive and better. This is especially true for businesses because it means that people will be more likely to spend money on what we offer. However, this only works if people know what we offer, if they know our stories. How do we tell our stories? We write, we take photos and videos and sometimes we sing. […]
If you are in business, whether your own business or part of a larger enterprise, chances are you need a photo of yourself for many reasons. What works best for you, a headshot or a business portrait (also called executive portrait). Headshots show what we look like. Business portraits say who we are. Many people settle for a headshot. It is fairly easy to do and if well done, make a great impression. Headshots are done in a studio setting […]
For many of us September seems to be the real start of the new year. We grew up going back to school, starting a new grade and a brand new experience. New shoes, new notebooks, new classes and new classmates. After we are finished with school it still feels like the start of the new year. Everything slows down in August. People go on vacation and tune out. Then Labor Day rolls around and we begin to buckle down again. […]