In the beginning when we first begin learning to shoot straight, there were those in the background keeping a watchful eye and making sure we weren’t aiming at our foot. Ideally, mentoring and guiding never really end in the business world, whether we are the eager student or the wise observer in the background.
Is it “showroom,” “show room,” or “show showroom?” In this case I think I’ll settle on “show showroom.” Photography of interiors is all about showing rooms. In this case, it’s a showroom for a contractor. Showrooms always make for great photos as they are designed to be seen. Of course, interior photos are not by any means limited to showrooms. Good photos are excellent anytime you want to express what it feels like to be in a space. It may […]
You never know what you will see when on assignment. At first I thought I discovered a new species, a rainbow caterpillar. After consulting numerous taxonomic books realized that what I had actually found was Girlscoutis innovatum (common name, “clever Girl Scouts”) What do you do when you get rained on? Innovate!
A company is a team of people working together. The question is, “What are they working for?” Every business owner would love knowing his or her team is working for the growth and enhancement of the company. Everyone has a position and a strategic role to play, whether it’s the bat boy or the captain. Sometimes owners get caught up in the demands of running the business and aren’t able to express their gratitude as much as they would like. […]
It’s Friday. It’s August. It’s still summer. The boss is on vacation…. Have another mug of coffee.
For some reason it always seem like I’m climbing ladders (or trees or fences or buildings) to get a little higher perspective on a shot. This was the perfect angle to get some zip-line photos for the Girl Scouts Heart of New Jersey (GSHNJ) at Camp DeWitt. We didn’t have any trouble getting volunteers for this activity, one the kids’ favorites. Shooting the camp activities for GSHNJ was fun and almost made me wish I was at camp myself. There […]
Stuff we do today will reverberate in our future. Back in 2004 Chris Anderson coined the phrase, The Long Tail, to describe how some products sell in small quantities over a long, long time outdoing big sellers that come and go. Like many business concepts, this one entered my brain, fermented, digested and morphed into a completely different interpretation from what it really means. (That’s OK, it’s my brain.) I like to think of the long tail as a long term […]
Branding an event is as important as branding your business. What’s it all about? How do you get people to attend? By having fun. Every year, Frenchtown NJ, a Delaware River town and my home base, has an end of summer event call Riverfest. It is fun but was never especially distinctive. Two years ago some guys started dressing up like Vikings and created an event within the event called the Paper Boat Races. Kids make paper boats, drift them […]
I love light. Soft light, natural light, bright light, dim light, light bulb light, strobe light, lightning bug light, moon light, moon shine, light beer, lightning light, and on and on …. It’s either because I’m a photographer or I’m a photographer because I love light. Window light is one of my favorite types of light and a great simple option for anyone who needs to create a headshot of someone, whether it’s an employee, a personal relationship or a […]
Shooting groups is an art in itself. Imagine corralling 5, 10, 20 or more people, balancing the arrangement, getting the light just right and having everyone look like they are happy. Ya gotta love it. It’s also fun to try to tweak things a little and reach for a more relaxed shot. The team at Princeton Wealth Advisors, Raymond James were wonderfully accommodating and patient as we work on shots for its national magazine. After a bunch of great traditional […]