Shooting groups is an art in itself. Imagine corralling 5, 10, 20 or more people, balancing the arrangement, getting the light just right and having everyone look like they are happy. Ya gotta love it. It’s also fun to try to tweak things a little and reach for a more relaxed shot. The team at Princeton Wealth Advisors, Raymond James were wonderfully accommodating and patient as we work on shots for its national magazine. After a bunch of great traditional […]
Large open interior areas can be tricky to photograph. In fact, any interior area with large windows can be difficult. No matter what time of day or night there are very, very few moments when the outside light matches in the inside light. In some cases this can be solved by adding light (e.g. big flash units). But sometimes, especially when it is a large open area, like the commercial space pictured above, there is no place to put the […]
Headshots can be fun. All it takes is some imagination and a willingness to experiment and be playful. Minal Sampat, founder and CEO of Growth Management Marketing is a master at this. We spent an afternoon in the studio creating a wonderful collection of headshots with a wide range of applications for her business including this shot to promote her podcast. We had a great time and got great shots. This one is my favorite. You can see more the photos […]
Headshots are, of course, a staple of business. People expect to see a current version and get a sense of who you are. Headshots are typically done in a studio, which certainly works well, but may sometimes be a little less original than the person being photographed. Your headshot should do you justice! Studio style headshots are great when large teams of people need to be photographed and consistency is important. They can be done more quickly and efficiently when […]
Executive portraits can be more than a nice PR photo showing great dental work. They can be an expression of what it means to run a company. Sometimes this takes a little extra time and creative vision but the extra effort can deliver a more compelling image. Being an executive ain’t easy (just ask one). It takes focus, knowledge, skill and the ability to direct and coordinate people. There is more to it than sitting at a desk.
One of my business segments is being a certified Google Trusted photographer, trained and authorized to create virtual tours and publish them on the Google platform. As part of this program I also create and publish standard images of businesses, primarily architectural and product-oriented photos. Periodically, Google gives me an update on how well my photos of my clients’ businesses are doing. I am always delighted to learn how many times they are viewed. The number of views per business range, of […]
There are photo opportunities all around us, every day, unlimited ways we can market ourselves visually. This is the heart of social media marketing. The challenge is that we are used to seeing our world as we see it. The normal is the norm, nothing special. If it feels and looks normal to us it is hard to make it interesting to others. That is why we enjoy taking photos when we travel. It’s new and exciting and fun to […]
We all love candids, good candids of our friends and family having fun, being engrossed in what they are doing. These kinds of candids have a natural, energetic feel, especially if the subject is feeling natural and energetic. They make us feel good. Good business photos can evoke this energetic feeling too, but it is more of a challenge to create these images, to create images that have a natural candid feel, but it is entirely doable. After all, […]