It’s Friday. It’s August. It’s still summer. The boss is on vacation…. Have another mug of coffee.
For some reason it always seem like I’m climbing ladders (or trees or fences or buildings) to get a little higher perspective on a shot. This was the perfect angle to get some zip-line photos for the Girl Scouts Heart of New Jersey (GSHNJ) at Camp DeWitt. We didn’t have any trouble getting volunteers for this activity, one the kids’ favorites. Shooting the camp activities for GSHNJ was fun and almost made me wish I was at camp myself. There […]
Stuff we do today will reverberate in our future. Back in 2004 Chris Anderson coined the phrase, The Long Tail, to describe how some products sell in small quantities over a long, long time outdoing big sellers that come and go. Like many business concepts, this one entered my brain, fermented, digested and morphed into a completely different interpretation from what it really means. (That’s OK, it’s my brain.) I like to think of the long tail as a long term […]
Branding an event is as important as branding your business. What’s it all about? How do you get people to attend? By having fun. Every year, Frenchtown NJ, a Delaware River town and my home base, has an end of summer event call Riverfest. It is fun but was never especially distinctive. Two years ago some guys started dressing up like Vikings and created an event within the event called the Paper Boat Races. Kids make paper boats, drift them […]
I love light. Soft light, natural light, bright light, dim light, light bulb light, strobe light, lightning bug light, moon light, moon shine, light beer, lightning light, and on and on …. It’s either because I’m a photographer or I’m a photographer because I love light. Window light is one of my favorite types of light and a great simple option for anyone who needs to create a headshot of someone, whether it’s an employee, a personal relationship or a […]
Shooting groups is an art in itself. Imagine corralling 5, 10, 20 or more people, balancing the arrangement, getting the light just right and having everyone look like they are happy. Ya gotta love it. It’s also fun to try to tweak things a little and reach for a more relaxed shot. The team at Princeton Wealth Advisors, Raymond James were wonderfully accommodating and patient as we work on shots for its national magazine. After a bunch of great traditional […]
Large open interior areas can be tricky to photograph. In fact, any interior area with large windows can be difficult. No matter what time of day or night there are very, very few moments when the outside light matches in the inside light. In some cases this can be solved by adding light (e.g. big flash units). But sometimes, especially when it is a large open area, like the commercial space pictured above, there is no place to put the […]
Headshots can be fun. All it takes is some imagination and a willingness to experiment and be playful. Minal Sampat, founder and CEO of Growth Management Marketing is a master at this. We spent an afternoon in the studio creating a wonderful collection of headshots with a wide range of applications for her business including this shot to promote her podcast. We had a great time and got great shots. This one is my favorite. You can see more the photos […]
Headshots are, of course, a staple of business. People expect to see a current version and get a sense of who you are. Headshots are typically done in a studio, which certainly works well, but may sometimes be a little less original than the person being photographed. Your headshot should do you justice! Studio style headshots are great when large teams of people need to be photographed and consistency is important. They can be done more quickly and efficiently when […]
Executive portraits can be more than a nice PR photo showing great dental work. They can be an expression of what it means to run a company. Sometimes this takes a little extra time and creative vision but the extra effort can deliver a more compelling image. Being an executive ain’t easy (just ask one). It takes focus, knowledge, skill and the ability to direct and coordinate people. There is more to it than sitting at a desk.