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Category : Business Photos

28 Aug 2017
First Light

Collaboration

When we collaborate, we grow. Naturally, there is collaboration between our businesses and our clients, as well as between ourselves and our suppliers.  Collaboration between peers also has its rewards.  We may not want to give our competition a boost or lose our edge but there are ways to collaborate where we all come out ahead. My schtick is organizing and producing photo projects with other photographers.  My latest collaborative project, Summer on the Delaware, will be on display in […]

23 Aug 2017
TAKING AIM

Taking Aim

In the beginning when we first begin learning to shoot straight, there were those in the background keeping a watchful eye and making sure we weren’t aiming at our foot. Ideally, mentoring and guiding never really end in the business world, whether we are the eager student or the wise observer in the background.  

17 Aug 2017
SHOWROOM

SHOWROOM

Is it “showroom,”  “show room,” or “show showroom?” In this case I think I’ll settle on “show showroom.”  Photography of interiors is all about showing rooms.  In this case, it’s a showroom for a contractor.  Showrooms always make for great photos as they are designed to be seen.  Of course, interior photos are not by any means limited to showrooms.  Good photos are excellent anytime you want to express what it feels like to be in a space.  It may […]

16 Aug 2017
RAINBOW CATERPILLAR

Innovating

You never know what you will see when on assignment.  At first I thought I discovered a new species, a rainbow caterpillar.  After consulting numerous taxonomic books  realized that what I had actually found  was Girlscoutis innovatum (common name, “clever Girl Scouts”) What do you do when you get rained on?  Innovate!

15 Aug 2017
TEAM PHOTO

Value Your Team

A company is a team of people working together.  The question is, “What are they working for?” Every business owner would love knowing his or her team is working for the growth and enhancement of the company.  Everyone has a position and a strategic role to play, whether it’s the bat boy or the captain. Sometimes owners get caught up in the demands of running the business and aren’t able to express their gratitude as much as they would like. […]

11 Aug 2017
Coffee time

It’s Friday

It’s Friday.  It’s August. It’s still summer. The boss is on vacation…. Have another mug of coffee.

09 Aug 2017
Zip Lining

Going to Camp

For some reason it always seem like I’m climbing ladders (or trees or fences or buildings) to get a little higher perspective on a shot.  This was the perfect angle to get some zip-line photos for the Girl Scouts Heart of New Jersey (GSHNJ) at Camp DeWitt.  We didn’t have any trouble getting volunteers for this activity, one the kids’ favorites. Shooting the camp activities for GSHNJ was fun and almost made me wish I was at camp myself.  There […]

08 Aug 2017
Hunterdon County Freeholders' Meeting Room Photo by Bill Brokaw

The Long Tail (revisited)

Stuff we do today will reverberate in our future. Back in 2004 Chris Anderson coined the phrase, The Long Tail, to describe how some products sell in small quantities over a long, long time outdoing big sellers that come and go. Like many business concepts, this one entered my brain, fermented, digested and morphed into a completely different interpretation from what it really means.  (That’s OK, it’s my brain.) I like to think of the long tail as a long term […]

03 Aug 2017
Riverfest Vikings

BRANDING

Branding an event is as important as branding your business.  What’s it all about?  How do you get people to attend?  By having fun. Every year, Frenchtown NJ, a Delaware River town and my home base, has an end of summer event call Riverfest.  It is fun but was never especially distinctive.  Two years ago some guys started dressing up like Vikings and created an event within the event called the Paper Boat Races.  Kids make paper boats, drift them […]

02 Aug 2017
Author Headshot

Window Light for Headshots

I love light.  Soft light, natural light, bright light, dim light, light bulb light, strobe light, lightning bug light, moon light, moon shine, light beer, lightning light, and on and on ….  It’s either because I’m a photographer or I’m a photographer because I love light. Window light is one of my favorite types of light and a great simple option for anyone who needs to create a headshot of someone, whether it’s an employee, a personal relationship or a […]