They may hear what you are saying, but are they listening? Is it just noise or does it stir something? We’re pretty good at filtering noise, whether it’s sound or something visual. That’s a good thing. You can’t focus on everything. It also means we are being filtered out if we are just making noise.
Bridget Wingert had a vision to create a local paper in the early 2000’s when other newspapers were starting their slow decline. She made it happen and it’s still happening. The Bucks County Herald, based in Lahaska, PA serves up local news throughout Bucks and Montgomery Counties in PA and is even expanding its reach into neighboring Mercer and Hunterdon Counties in NJ. I’ve done my share of photojournalism and watched as papers round the country shed their staff. The business […]
Or at least we hope they are. Being visible is good, being noticed is even better. We all love to see, especially things that make us feel good. We live in a visual world full of visual media. It matters what you put out there for others to see. The intent of marketing is to create a positive emotional response. In other words, making people feel good. Show us your best foot. Make us feel good. We’ll notice.
I photograph fairly often for Hunterdon County at its special events and I especially like being at the yearly reorganizational meeting. I’ve gotten to know and really respect these people. They are focused on making Hunterdon County the best it can be. We all know this and appreciate what they do. Below Matt Holt, 2018 Director, speaks to a packed room about the Freeholders’ vision for Hunterdon County.
I don’t wait for new years to make resolutions. I make ’em everyday, all day. I’m always resolving to do something. Making resolutions is quite a lot of fun and feels really good. I highly recommend it. Don’t worry about whether you are keeping every resolution or not. The simple act of resolving always adds momentum in the right direction.
“About Videos” on a your website, if done well, can be a great way for people to learn about you, your products or your services. I visit websites because I am curious, I want to know more. That is why I am there. (And I like watching more than I like reading, so a quick video is always welcome!) Of course it’s a balance to get it just right for your audience. If you are authentic and professional you’ll get […]
Locations matter when having events. People need to know where you are. Brokaw Photography Studio and five art galleries are having group shows in Frenchtown this weekend. We’ve all posted our events on Facebook but when we do that we simply create six separate silos of information. To bring us all together and to inform visitors of our locations I thought it would be great to create a live Google Maps and to locate all the galleries on Google Earth. […]
Chances are you looked at Frank’s bright blue eyes before you read any text (yes, they are real!). I know I look at pictures before I read and most of us do. That is why visual content is so important. Not only does it get our attention but we remember it better. Dr. John Medina, a developmental molecular biologist, research consultant and affiliate Professor of Bioengineering at the University of Washington School of Medicine has been study how the brain works […]
I admire people with vision. Over just a few days last week, Patricia Walsh Collins and Susan Joy Rosetty transformed an empty storefront into a thriving store called the “Art of Sprit Local.” I had just photographed the space to help market it, so am happy to see it rented. When I saw how quickly and creatively, Susan and Patricia decorated the store and arranged all the merchandise I was thoroughly impressed. I asked Patricia how they were able […]
The Hunterdon County Chamber of Commerce celebrated business leaders in the county at its annual awards breakfast. Hearing about these businesses and individuals is always inspiring. These businesses are making a difference in the lives of many people from their employees to the people they serve and to the Hunterdon County community. It is always a pleasure to attend these events and photograph the recipients. Governmental Award winner Clinton Township Mayor John Higgins Entrepreneur of the Year Award winner Tom […]