Just by it’s nature, showing up on Google is good advertising. This is especially true when people are specifically looking for you and not just browsing a generic term. Just search Brokaw Photography and my business appears on the first page with tons of other links to articles, posts and other information about my business and activities. On the right side of the search page is the “Knowledge Panel” with photos, a map, reviews, etc. We have all seen this. […]
There are all kinds of capital; financial capital, political capital, social capital, state capitals, capital letter, etc. Cal Newport, author of Deep Work, frequently uses the term “attention capital,” which is easy to grasp. You own your attention and spend it as you see fit. People sometimes forcefully demand that we pay attention! That’s fine as long as I am gaining value some kind of value for what I am buying with my attention. Often we are simply conned out […]
Being found on-line by potential clients and customers is the ultimate goal of digital marketing. People who look for and find you are the people who want what you offer. Once you are found, it is your content that will prompt and action. Looking for clients and customers is the opposite of being found. Advertising and chasing leads means you are one trying to find them. That’s a lot harder and less effective.
There is equivalency between attention and energy and between energy and growth. When energy is fed into a system, the system gains energy unless it discharges it. It grows. When we give our attention energy to something, it grows. When attention is given to us, we grow, hopefully in positive ways. Most businesses want to grow. The attention we attract is the energy we attract so it is reasonable to be thoughtful about it to grow in positive ways.
They may hear what you are saying, but are they listening? Is it just noise or does it stir something? We’re pretty good at filtering noise, whether it’s sound or something visual. That’s a good thing. You can’t focus on everything. It also means we are being filtered out if we are just making noise.
Bridget Wingert had a vision to create a local paper in the early 2000’s when other newspapers were starting their slow decline. She made it happen and it’s still happening. The Bucks County Herald, based in Lahaska, PA serves up local news throughout Bucks and Montgomery Counties in PA and is even expanding its reach into neighboring Mercer and Hunterdon Counties in NJ. I’ve done my share of photojournalism and watched as papers round the country shed their staff. The business […]
Or at least we hope they are. Being visible is good, being noticed is even better. We all love to see, especially things that make us feel good. We live in a visual world full of visual media. It matters what you put out there for others to see. The intent of marketing is to create a positive emotional response. In other words, making people feel good. Show us your best foot. Make us feel good. We’ll notice.
I photograph fairly often for Hunterdon County at its special events and I especially like being at the yearly reorganizational meeting. I’ve gotten to know and really respect these people. They are focused on making Hunterdon County the best it can be. We all know this and appreciate what they do. Below Matt Holt, 2018 Director, speaks to a packed room about the Freeholders’ vision for Hunterdon County.
I don’t wait for new years to make resolutions. I make ’em everyday, all day. I’m always resolving to do something. Making resolutions is quite a lot of fun and feels really good. I highly recommend it. Don’t worry about whether you are keeping every resolution or not. The simple act of resolving always adds momentum in the right direction.
“About Videos” on a your website, if done well, can be a great way for people to learn about you, your products or your services. I visit websites because I am curious, I want to know more. That is why I am there. (And I like watching more than I like reading, so a quick video is always welcome!) Of course it’s a balance to get it just right for your audience. If you are authentic and professional you’ll get […]