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Category : Branding

06 Nov 2017
ROBERT DEBARTH TYPEWRITER REPAIR

TYPEWRITER MAN

Robert DeBarth has been repairing and rebuilding typewriters for over 70 years.  Now you might think that business would be slow, but Robert has plenty of work.  His skills are actually in high demand.  People still love typewriters. If you’ve ever tried to fix one you know that they are like watches with hundreds of integrated parts.  It takes a specialist and there are not too many typewriter factory repair centers anymore (probably none), so Robert is at a premium. […]

03 Oct 2017
JOSHUA KATES LCSW

KNOWING YOU DON’T KNOW

I had a great session with a psychotherapist, recently.  A photo session, that is. Josh Kates (http://www.joshkates.com/) has been helping people regain their balance for over twenty-five years and is still active and eager to help people be who they truly want to be.  It’s an art. Josh wanted to update his headshot and reached out to me to do this for him.  For professionals like Josh, he ‘is’ his product and a good headshot is important.  We talked about […]

29 Sep 2017
STEP AND REPEAT

STEP AND REPEAT

When Habitat for Humanity asked me to shoot its fundraising gala I was happy to learn they would be using a step and repeat banner.  Step and repeats are always an excellent idea for big events.  Not only are they great for branding yourself and getting sponsors they make it fun for guests to get their photos taken.  When it comes to big event, especially fundraisers, it’s important to remember that its the guests who make it successful. I’ve photographed […]

04 Sep 2017
ECOLOGY FLAG

Envision-Plan-Implement

Frenchtown enjoyed two simultaneous events Labor Day Weekend that perfectly exemplified the envision-plan-implement process. A local art and performance venue, Art Yard, provided a street parade of colorfully dressed bird people, while the Frenchtown Business and Professional Association held its Riverfest event, celebrating the town, the arts and the river.  Both were a vision of the organizers who planned and implemented their events flawlessly and with joy exhibiting the perfect model for any business.   Think it, plan it, do […]

04 Aug 2017
Dating Site Photos

Dating Site Photos

Sometimes, I get to do personal photos for people to use for their dating site profiles.  Having these photos done well is certainly not a bad idea.  I love creating images that express people in a positive light. I’ve browsed dating sites myself (just researching, of course) and many of the photos I’ve seen are pretty awful (and some are just plain scary).  I’ve been tempted to send a message with photo tips, but figure that would just be insulting. […]

03 Aug 2017
Riverfest Vikings

BRANDING

Branding an event is as important as branding your business.  What’s it all about?  How do you get people to attend?  By having fun. Every year, Frenchtown NJ, a Delaware River town and my home base, has an end of summer event call Riverfest.  It is fun but was never especially distinctive.  Two years ago some guys started dressing up like Vikings and created an event within the event called the Paper Boat Races.  Kids make paper boats, drift them […]