“About Videos” on a your website, if done well, can be a great way for people to learn about you, your products or your services.
I visit websites because I am curious, I want to know more. That is why I am there. (And I like watching more than I like reading, so a quick video is always welcome!)
Of course it’s a balance to get it just right for your audience. If you are authentic and professional you’ll get the message out and people will enjoy learning more about you and what you are offering. If you over do it, it may seem like too much of a sales pitch or even worse, be boring.
We’ve all grown up seeing plenty of TV commercials, from screaming appliance salesmen to uber-sophisticated, high-tech productions. But a good “about video” isn’t so much a commercial as it’s a nice chance to introduce yourself.
I’ve been doing more and more of these kinds of videos like the one below. It is a lot of fun to see what emerges from the process. The rule of thumb is to keep it short and sweet and real.