logo

Monthly Archives: October 2019

14 Oct 2019

BUSINESS PHOTOGRAPHY IS MARKETING

Do your photos have punch? “Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.” Seth Godin. Business photography is marketing. It is telling a story with images. People look at photos before they read copy, so what we select to show makes a difference. Good photos attract attention. Boring photos are ignored. We want people to be surprised and delighted and draw them in. […]